Conversion rate optimization and landing pages
Let's talk acquisitions! The WarnerMount merger is close to being in the clear, after California and 11 other states settled their antitrust lawsuit against the merger. Plus: Taboola bought Dianomi. Infillion bought Foursquare. We get into what all three of…
The California legislature has passed the compromise version of SB-690, leaving most of the private right of action provisions of the California Invasion of Privacy Act (CIPA) in place. Thanks to massive lobbying efforts by Big Tech, other states have lost…
Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance.
The StickerPix Print and the + Cut sound impressive for the money.
Discover the art of Brian Yuen.
AI answers strip out the signals people once used to judge them. Here's why your content stack now misses in both directions.
In front of the Philadelphia Museum of Art, stands an 8 1/2-foot statue of Rocky Balboa. Today, the bronze likeness has become a Philly monument that draws 4 million visitors every year – as many as the Statue Of Library. But back in the early 80s, when…
How legit is "annualized revenue run rate" as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards.
The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers and audio platforms are falling into the same habits that have long been decried…
Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.