Conversion rate optimization and landing pages
Section
14 stories from the past week in Paid Traffic, from CTCV.
Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those…
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
Improve lead quality by teaching ad platforms which conversions become qualified opportunities and revenue.
Ad blocking doesn’t just prevent publishers from earning revenue; it also creates blind spots in their audience analytics that can affect everything from monetization strategy to editorial coverage. Gamers are very likely to use ad blockers, which has led to…
Last week, the news became official: DoorDash acquired Instacart for $17 billion. Earlier in the week, when the deal was still a well-sourced rumor, Needham, an investment bank, put out a note regarding the deal. Needham’s working theory was that the deal is…
There is a powerful undercurrent of disaffection and outright anger from the American populace toward US sporting institutions right now. But this isn’t just about logos cluttering the playing field. Sports leagues and teams are making decisions that…
Running a local business is already a full-time job. Becoming an expert in every advertising platform shouldn’t become a second one. So will DoorDash’s $17 billion acquisition of Instacart make local retailers’ jobs any easier? It can, if the combined company…
Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience.
How long will OpenAI allow third-party ad serving?; celebrities keep signing on to promote prediction markets; and why ad buyers are scrutinizing their Google search budgets.
New York Times lawsuit accuses Brave of selling access to paywalled content to AI companies and depriving publishers of ad income.
If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.” Tal Jacobson, Perion’s CEO, is well aware that the term has become a total cliche. “Every time I write an email and use ‘synergy,’…
Mergers & Ad-quisitions Are we in for a year-ending blockbuster M&A spree? The Information jokes that CEOs ought to “get your deals in while ya still can, folks.” A convergence of factors could make for a splashy Q4. As AdExchanger discussed in our Big Story…
It’s fall, M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar and DoorDash bought Instacart.
If you plan media, you’re being asked to find new customers across more screens with fewer partners and to prove that what you’re doing worked. The IAB’s September outlook shows 63% of buyers say acquiring new customers is a top-three goal this year. But the…
