Conversion rate optimization and landing pages
Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance.
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, they branch out…
Most client churn happens in the first 90 days, not month six. This phase-by-phase onboarding framework shows agencies how to keep clients engaged and retained.
It celebrates 30 years of the legendary Frakta.
It’s not just about language support; it’s about choice.
What design leadership gets wrong about experience, expertise, and innovation on a team. Continue reading on UX Collective
Software adoption followed crises of complexity… and then it kept growing Continue reading on UX Collective
In front of the Philadelphia Museum of Art, stands an 8 1/2-foot statue of Rocky Balboa. Today, the bronze likeness has become a Philly monument that draws 4 million visitors every year – as many as the Statue Of Library. But back in the early 80s, when…
Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.