Conversion rate optimization and landing pages
Section
11 stories from the past week in Search, from CTCV.
A searcher moves through scattered sources, collecting one useful piece at each stop. In 1989 Marcia Bates showed that people search by gathering, shifting, and revising as they go. Her ideas explain what AI still misses and what is still relevant from…
And you shouldn’t have to answer them all. Frequently asked questions in my inbox, recreated. I became the team’s search engine Every team has a person everyone reaches out to. They know where things live, why a decision went the way it did, and who to ask…
Measure AI visibility beyond rankings and citations. Use inclusion, framing, and endorsement to show clients what changed and what to do next.
Google is expanding UCP-powered direct checkout in AI Mode and the Gemini app to Canadian shoppers, with a Merchant Center integration planned for next year.
ChatGPT's search-like queries equal about a fifth of Google's volume, its maker says, counting each question that sends it to the web. Traffic data differs.
SEOs, buckle up. Google says expect rapid improvement from recursive self-improvement, and Search is becoming an agent manager.
A Google Lighthouse update changes how PageSpeed Insights simulates page loads, which can raise lab scores on pages that haven't changed.
Google's John Mueller cautioned against relying on short-term AI SEO tactics and explained why traditional technical SEO remains relevant.
A shared robots.txt line could let sites opt out of AI training with several providers at once, but companies involved are handling it differently.
Shopify's performance reviews asked how staff used AI. Its CEO says the answers didn't matter, and the question can give a company a reputation.
New research identifies a potential weakness in big-brand visibility that smaller publishers may be able to exploit.
