New Balance’s Steve Jobs homage is so subtle you might have missed it
It’s a quiet reference for those who know.
Edition of Saturday, October 10, 2026
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Archive →UX & Research
Context Libraries: How AI Power Users Manage Context Engineering
Claude power users rarely edit their context files and often can’t find them. Your AI agent is only as powerful as its context library.
Paid Traffic
The Apple Bites Back
Apple has a new block list for data brokers and ad tech vendors that do cross-site user tracking – which could expand to include a much broader slate of ad tech and martech vendors across the entire ecosystem. Plus: a few thoughts on Advertising Week New York.
Search
AI Overviews Have Spread To Most Big-Brand Searches via @sejournal, @MattGSouthern
Recent tracking data found AI Overviews on most brand-name searches it checked.
Testing
Nestlé Mexico Had More Scale Than It Knew What To Do With – Until It Unified Its Data
Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.
UX & Research
Designing for an idea before it exists
On empty seats, metaphors, and the useful parts that don’t quite fit Continue reading on UX Collective
UX & Research
Tesler’s Law: complexity moved to a different part of the journey
The complexity never left the building. It changed hands, and nothing printed a receipt. AI assisted. AI did not remove the complexity of software. It removed the interface that told you where the complexity went, and who is now paying for it. Larry Tesler is…