Search Engine Journal Says Comparison Posts Still Have Value
Comparison posts, roundups, and listicles can still be useful for SEO, according to Search Engine Journal. They can help generate customers and build credibility for potential customers.
Original reporting · searchenginejournal.com
Original: “Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO via @sejournal, @rollerblader”
Read “Do Comparison Posts, Roundups & Listicles Still Have Any Value? – Ask An SEO via…” at Search Engine Journal →
How this was written. CTCV wrote this article with a language model from Search Engine Journal’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from Search Engine Journal’s report
- Comparison posts, roundups, and listicles can still be useful for SEO, according to Search Engine Journal.
- These types of content can help generate customers from bigger brands and build credibility for potential customers.
- Being featured in a roundup or list can increase crawling and traffic, and help build an audience.
- Google does not hate listicles, but rather dislikes it when large domains abuse their authority and create content at scale to make money.
- Comparison content, listicles, and roundups are still good types of content to produce and include in a marketing plan.
Search Engine Journal reported that comparison content, roundups, and listicles can still be useful for SEO, despite a decline in traffic from these types of posts. The publication notes that using these formats for SEO and AIO/GEO is not a good idea, as it can be seen as spammy.
According to Search Engine Journal, lists and comparisons are not spammy if they are done for users, rather than for traffic. The publication advises working with this type of content in a smart way, rather than trying to game an algorithm.
Search Engine Journal defines comparison content, roundups, and listicles, and notes that these types of content can be useful for generating customers from bigger brands. For example, a smaller company can partner with a YouTuber to create a comparison video featuring two big brands and the smaller company as an alternative.
The publication also notes that comparison and list content can add credibility for potential customers, particularly for large financial and time commitments. Third-party content from unbiased individuals can help build trust with consumers, according to Search Engine Journal.
Search Engine Journal suggests that being featured in a roundup or list can have several benefits, including increased crawling and traffic. Spiders can crawl to a new page or content, and new consumers, readers, and journalists can discover the featured company.
The publication also notes that having a roundup can build an audience, as people who trust the curator will know that the content is vetted. Additionally, the people and businesses featured in the roundup may share it with their audiences, further increasing its reach.
Finally, Search Engine Journal emphasizes that Google does not hate listicles, but rather dislikes it when large domains abuse their authority and create content at scale to make money. The publication concludes that comparison content, listicles, and roundups are still good types of content to produce and include in a marketing plan.
Questions and answers
Are comparison posts, roundups, and listicles still useful for SEO?
Yes, according to Search Engine Journal, these types of content can still be useful for SEO if done in a smart way.
Why do search engines dislike certain types of listicles?
Search engines dislike it when large domains abuse their authority and create content at scale to make money, rather than focusing on their niche and area of expertise.
Can being featured in a roundup or list help increase traffic?
Yes, according to Search Engine Journal, being featured in a roundup or list can increase crawling and traffic, and help build an audience.
