OpenAI Expands ChatGPT Ads To New Markets
ChatGPT Ads is expanding to 26 new countries and exploring new ad formats, according to AdExchanger. This expansion may lead to more advertisers on the platform.
Original reporting · adexchanger.com
Original: “ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats”
Read “ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats” at AdExchanger →
How this was written. CTCV wrote this article with a language model from AdExchanger’s reporting (model: @cf/meta/llama-3.3-70b-instruct-fp8-fast); it describes that reporting rather than adding to it. The original, linked above, is the full story.
Key points from AdExchanger’s report
- ChatGPT Ads is expanding to 26 new countries, with more than half of them in Latin America.
- More than 100,000 advertisers have run ads on the platform so far.
- The company is focusing on building out measurement alongside the expansion.
OpenAI announced that ChatGPT Ads will be expanding into 26 new countries, with more than half of them in Latin America, including Argentina, Chile and Colombia. Brazil, which joined the ads expansion earlier, currently has the third-largest share of ChatGPT visitors behind the US and India.
The expansion of ChatGPT Ads into new markets may help the platform grow its ads business, which has seen remarkable growth since its launch. OpenAI also said that more than 100,000 advertisers have run ads on the platform so far.
However, the number of active advertisers on the platform is lower, with about 60,000 active advertisers on the platform, citing research from Dan Salmon at New Street Research. This suggests that many advertisers who have tried the platform haven’t stuck around.
OpenAI’s ads business is on the rise, with the company announcing a $1 billion annualized run rate earlier this year. The company is also focusing on building out measurement alongside the expansion, as well as maintaining a focus on privacy, clear labeling and keeping ads separate from ChatGPT’s answers.
The format of the ads on ChatGPT has evolved quickly, with a new, more visual ad format with larger images announced earlier this month. The ads will be served to people using ChatGPT for image generation and will be tested first in the US.
OpenAI is also exploring additional formats, but declined to elaborate on what those will look like. The company is adamant that people shouldn’t have to guess whether something is an ad and that its ads remain distinct from ChatGPT’s responses. This article is based on reporting by AdExchanger.
Questions and answers
How many new countries is ChatGPT Ads expanding to?
ChatGPT Ads is expanding to 26 new countries.
How many advertisers have run ads on the platform so far?
More than 100,000 advertisers have run ads on the platform so far.
What is OpenAI’s focus alongside the expansion?
OpenAI is focusing on building out measurement alongside the expansion, as well as maintaining a focus on privacy, clear labeling and keeping ads separate from ChatGPT’s answers.
