Brands are performing nostalgia to hook you: here's why
Not every brand has heritage to lean into, but they're doing it anyway.
Today’s edition
Monday, October 5, 2026
What To Expect From Google’s Next Search Ranking Update via @sejournal, @martinibuster
Read the summaryHow Mitra9 Advertises In A Regulated Industry Rife With Consumer Mistrust
The Podcast Impression Is Breaking Down: What Display’s Viewability Crisis Can Teach Buyers
Read the summaryLatest news
Browse the archiveHow to create a heroic indie comic cover
Partha Pratim Sarkar shows how storytelling and bold inks can create a dynamic black-and-white composition before colouring.
Google Shows How Long Crawling, Indexing & Recovery Can Take via @sejournal, @MattGSouthern
Google's Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona.
The building was there first
A style’s real output isn’t what it makes. It’s the category it installs in whoever looks. Continue reading on UX Collective
The New Big Ball of Mud: Why Agentic AI Systems Turn Fragile
AI makes building nearly free, so users grow agentic systems piecemeal into fragile messes they no longer understand.
Empathy Mapping: The First Step in Design Thinking
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
The feed I produce myself
On working with agents, producing more than ever, and losing the ability to see anything whole. Maestro, we have six more deliveries ready — Created by the author with AI I'm writing this on a Sunday morning. While I write, several agents are working in other…