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Today’s edition

Tuesday, September 29, 2026

10 stories
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Want AI Agents That Work? You’ve Gotta Do The ‘Unsexy’ Stuff First

Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Abbey Klaassan, CEO of independent performance agency Tinuiti, on this week’s episode of AdExchanger Talks. AI…

AdExchanger Allison Schiff
Landing

Tootle of a Devilish Song

The sounds of yodeling have been echoing through the Alps for at least 400 years, likely more. But its origins are shrouded in mountain mist. The eerie, warbling sound might have been first used by cattle herders in the mountains, communicating across long…

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